While consumers are only just now seeing store shelves stocked with pumpkin themed decorations and Halloween costumes, astute merchants of all varieties are already seeing tinsel and snowflakes. High-end chocolatiers are building their coffers of non-perishables like sugar and cocoa and restaurants are creating their holiday meal menus in anticipation of upcoming demand. The Christmas/Hanukah holiday season is one of indulgence—Eat the candy! Have that second serving of pie! Businesses that are best prepared to meet these demands safeguard their ability to thrive during these critical months and beyond.

The generosity people extend to themselves during the festive weeks between Thanksgiving and the New Year often translates to generosity towards others. When wanting to convey a genuine sense of love and gratitude for someone in one’s life, there’s no better choice than a gift of jewelry. Retailers that are stocked with a selection of merchandise in a range of price points are uniquely positioned to capture that spirit of good will and channel it into a gift of jewelry for everyone on a consumer’s shopping list. An important piece for his wife, a fun, bold cuff bracelet for his fashionable sister, a sweet birthstone ring for her teenage niece, another gold chain for mom to add to her enviable collection. As a retailer, do you have something to offer everyone this holiday season?

Experts at Buyers Intelligence Group recommend that retailers prepare for the busy holiday selling season by thoroughly reviewing their annual sales and come to a trade show with a plan. While pieces in a certain price point may not have sold from June to September, do you know how they performed last November and December? Are you adequately stocked in all price points, including entry-point, including add-on sales? This time of year, they advise, is the perfect time to earn a few extra dollars through add-on sales.

From current to collectable, JA New York has something to suite every taste and style sensibility, in price points that meet any budget. At the upcoming JA New York Fall show, our exhibiting designers, manufacturers and brands will be showcasing a vast selection of merchandise, from high-jewelry to diamond essentials to on-trend demi-fine with which retailers can refresh their inventory. And establishing and maintaining relationships through in-person connection building can result in important partnerships that may enhance the success of one’s retail business.  

We invite all qualified, motivated buyers to attend the upcoming JA New York Fall Show, October 29-31 at the Jacob Javits Center. The business-to-business trade event is a comprehensive marketplace that can fill all of your jewelry needs, and our Industry Row is an incredible opportunity to meet with important industry associations and forge relationships with industry influencers. Our pop-up education sessions, being held in conjunction with festive happy hours, provide the perfect backdrop for having shared experiences with friends and colleagues.

If you are a qualified buyer and would like to join us for JA New York Fall, please use this link to register.